You don't need someone who knows about the music business.
You need someone who has lived it.
Randy Sosin spent 35 years at the intersection of music, technology, and culture, commissioning iconic music videos at Interscope, running talent development at MTV, building the visual brand of the world's largest music festival, and now developing new models for artist ownership and monetization in the post-streaming era. He consults for artists, managers, labels, brands, and startups that need a perspective spanning the entire arc of the modern music industry.
Service Areas
Artist & Career Strategy
For artists and their teams who want to build something that lasts. Content strategy, visual identity, D2C community building, fan monetization, and the thinking behind all of it. Randy works with artists at every stage, from emerging acts building their first real audience to established artists who need to rebuild relevance for a new era.
Brand & Cultural Partnerships
For brands that want authentic connections to music & culture, not just a logo on a stage. Randy has brokered and produced cultural partnerships at the highest level, from major label campaigns to festival integrations to global broadcast events. He knows what works and what wastes money.
Music & Entertainment Technology
For startups and platforms building in the music and entertainment space.
Randy brings the perspective most tech founders can't buy: 35 years of understanding how artists think, what they actually need, and where every previous attempt to "fix" the industry went wrong and why.
Most consultants in this space either understand the past or the future. Randy understands both because he was there for the transition. He's not nostalgic about the old model, & he's not naive about the new one. That combination is rare.